Value Attribution: Better Aligning Your Comms Metrics and Measurements with Defined Business Objectives

PR NEWSWIRE

Cision PR Newswire

Get Your Content in Front of a Global Audience of Journalists and Influencers

Gain unparalleled reach and visibility for your press releases and establish credibility by working with the most trusted distribution service.
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The Ultimate Toolkit for Getting Your Press Release Noticed

72% of journalists rely on press releases for stories. Get the tools you need to create a standout press release and expand your story’s reach..
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ENGAGEMENT

Cision® Connect

The Largest, Most Complete Media and Social Influencer Network

Find the right influencers and build relationships with the only tool that unlocks the global media and influencer landscape with a single, powerful and easy-to-use search and filtering engine.
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The PR Pro's Guide to Influencer Marketing

Looking for new channels to drive sales? Trying to grow brand awareness? Discover the power of influencer marketing with this guide to including influencers in your PR strategy.
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MONITORING & ANALYTICS

Media Monitoring & Analytics

Go Beyond Output. See What Actually Drives Successful Outcomes.

Get the data to see who you’re reaching, what they’re saying, and what they’re doing next. Get the knowledge you need to build more effective campaigns.
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The 2022 State of the Media Report

Find out what journalists really want – and need – from PR pros. Cision surveyed more than 3,800 journalists across the globe to bring PR and comms professionals insights they won’t find anywhere else.
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RESEARCH & INTELLIGENCE

Cision® Insights

Where Proprietary Technology Meets Top-Tier Analysis

The combination of expert research teams and proprietary monitoring technology to get human-curated briefings, advanced media analysis and actionable next steps.
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How Leading Brands Connect Comms to the Bottom Line

The struggle to prove the impact of PR is real, but with a little innovation and tactical planning, it can be done. See how industry powerhouses Adobe and Ford were able to accomplish it.
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REQUEST A DEMO

View our webinar to learn tactics for addressing some of the common challenges around comms measurement, and better understand how Cision is able to help you gain traction and credibility with your colleagues and execs by showing how the valuable work you're doing aligns with the rest of the business. We’ll also provide a live demo of Cision's tools for enhanced comms measurement.

Meet Our Expert Speakers:

Andrea Rosi
Director of Product Marketing at Cision
Andrea Rosi is the Director of Product Marketing for the Cision Communications Cloud®. She comes from a background in the Martech space, with 5+ years spent focused on marketing automation, content marketing, and personalization software. At Cision, she leads a team in the creation of product messaging and Go-To-Market activities to drive engagement with existing and future customers.

Lee Ribeiro
Senior Product Marketing Manager
Lee is a Product Marketing Manager at Cision, where he manages content and communication channels between product and sales teams regarding product updates, new features, and positioning towards B2B and B2C audiences.