Influencer marketing is the hottest ticket in town, and for good reason. But too many people are confusing "audience" with "influence." The goal of influencer marketing is to drive desired behavior change, not just amplify reach... And that success equation all starts with knowing who influences your customers, where, and why.

Jay Baer is the founder of Convince & Convert, New York Times best-selling author of six books, host of the Social Pros podcast, and a Hall of Fame keynote speaker. Join Jay for a special webinar about how to do influencer marketing right, using the Cision Comms Cloud™. And best of all....the entire session is just NINE MINUTES long.

Meet Our Expert Speaker:

Jay Baer

Founder of Convince & Convert

Jay Baer helps businesses clone their customers. He has created five multi-million dollar companies, and is a 7th-generation entrepreneur. He is the President of Convince & Convert, a consulting firm that helps the world's most iconic brands like The United Nations, Nike, 3M, and Oracle use technology to win new customers, and keep the customers they've already earned. A New York Times best-selling author of five books and keynote speaker, Jay is also the host of the award-winning Social Pros podcast.