Duration: 39 minutes

Watch the recording of our live webinar and Q&A session to learn how St. Baldrick's Foundation successfully manages hundreds of localized events throughout the U.S., leveraging Cision Communications Cloud® to:

  • Identify and target relevant media contacts
  • Craft and distribute story pitches
  • Attribute value and impact for their earned media efforts

View the webinar and you'll learn PR best practices and how to integrate all your comms tools and processes from one of the most highly-regarded nonprofits in the country. In addition, we'll give a live walk-through of the workflows St. Baldrick's Foundation is using to drive awareness, event participation, and donations.

Meet Our Experts:

Traci Johnson

Director, Media & Storytelling
St. Baldrick’s Foundation

As an accomplished media relations professional, Traci has worked in the non-profit sector for nearly a decade helping to drive the conversation around childhood cancer research. As the director of media and storytelling at the St. Baldrick’s Foundation, Traci leads all PR strategies designed to raise awareness and drive engagement and revenue. With a talent for story development and positioning, she has executed PR initiatives that have garnered local and national placements.

Kevin Miller

Manager, Product Marketing

Kevin is a Manager, Product Marketing for Cision. He develops marketing strategy and messaging, focusing on influencer impact and related trends within the comms and media industries.