As we rapidly approach November 3rd, the election is guaranteed to dominate the news cycle – in fact, it already has. Thousands of stories are already published every day, which reach millions of voters across traditional, digital, and social media channels. To help make sense of the noise, Cision will track and analyze the U.S. presidential election coverage and publish our findings in a weekly blog series, The State of the Election. You can expect nonpartisan, data-first insights to understand how the public is consuming and engaging with election coverage before, during and after the campaign.
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The State of the Election Blog Series
Special Feature from Falcon.io
U.S. Election 2020: What Are People Talking About On Social?
Using Falcon Listen, we monitored Facebook, Twitter, and Instagram for mentions of keywords around the U.S. election from October 5-October 30, 2020 to capture audience sentiment, track popular hashtags, and discover emerging trends in audience conversations.
Revisiting How the National and Swing-State Media Are Covering Top Voting Issues
Less than a week to the election, we wanted to see how the media narratives have evolved since our last analysis with a focus on media coverage from the last 90 days. Additionally, we wanted to identify the events that led to spikes in coverage.
Analyzing Media Coverage of the Final Presidential Debate
The microphone mute proved to be effective. Both President Trump and former Vice President Joe Biden each received two minutes of uninterrupted time to answer moderator Kristen Welker’s questions at last night’s debate.
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Analyzing Media Coverage of the Vice-Presidential Debate
Do vice-presidential debates matter? For the 3-5% of undecided voters – did last night’s debate sway their vote? Most presidential scholars agree – vice presidential debates have little influence on the outcome of a presidential election.
Analyzing Media Coverage of the First Presidential Debate
In today’s polarized political environment, there is little middle ground between the left and the right, but last night’s presidential debate may have been a rare exception.
Media Coverage of the Presidential Town Halls and Supreme Court
In this week’s State of the Election, we look at how the death of Justice Ginsburg has reshaped the election narrative. Additionally, we'll review the coverage surrounding both President Trump’s and Joe Biden’s televised town halls.
The Latest Headlines Impacting the Presidential Election
In the past two weeks, two controversial stories dominated the election headlines. In this week’s State of the Election, we analyze the media coverage and social engagement generated by both of these stories.
National and Local Coverage of Key Voter Issues
In last week’s State of the Election analysis, we extracted the key messages from Biden and Trump’s Democratic and Republican Convention speeches and benchmarked them against the most important issues of the 2020 election. This week, we spotlight a handful of those key issues to uncover how the media is covering them, nationally and locally.
A Media Coverage Analysis of the Democratic and Republican National Conventions
The conventions jump-start the campaigns and serve as an opportunity to introduce each party’s platform, policies, and objectives for the upcoming election. The eight days of combined programming sparked thousands of news articles, reaching millions more. Through a comparative lens, we looked at earned media coverage for both the DNC and RNC.
Other Resources
Take 5 Live with Vince Leibowitz
In our latest Take 5 Live we sat down with Vince Leibowitz of The Dawn Group for our second special edition conversation on the intersection of PR and politics, focusing on how brands can join that conversation in a meaningful way without being partisan.
5 Steps to Earn Media Coverage During the Election
This five-step guide is designed to walk you through every stage of executing a successful political campaign. Don't want to get involved? Learn how to navigate the political media landscape to keep your brand relevant without taking a stance.
Take 5 Live with Ben Jenkins
For our latest episode of Take 5 Live, we sat down with Ben Jenkins, Head of Comms Practice at Locust Street Group to discuss the intersection of PR and politics.
AP Style: COVID-19, Election Terminology, & More Rule Reminders
With COVID-19 and the 2020 election absolutely dominating the news cycle and probably factoring into your writing in one way or another, it's important to know the style guide rules around it.
Election News Releases From Cision PR Newswire
Scroll through the latest election news releases from Cision PR Newswire.