Want More Earned Media Coverage? We’ve Got You Covered
You put a lot of time, effort and planning into your media outreach strategy, so why don’t your earned media results reflect that?
It’s a common frustration among communications and brand teams today, especially as they compete for attention amid a shrinking pool of journalists and in an increasingly noisy media landscape. With so many external factors at play, how can PR teams possibly overcome this challenge?
We’re glad you asked.
This infographic breaks down three of the most common factors at play that prevent PR teams from getting the earned media coverage they deserve – and the steps they can take to overcome them.